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December is 40% of the year's sales. Customers want to reserve online and pick up in store today.
Toyland loses sales every December because popular toys sell out and customers don't know which store has stock. They want customers to reserve online and collect in a store. Interview the four stakeholders, write the Product Backlog as user stories with acceptance criteria, estimate them, and plan the first Sprint with a clear Sprint Goal.
Focus: Slicing for an immovable deadline under peak load · Sprint length: 1 week
This competition opens on December 1, 2026. Form your team now so you're ready to start.
Henk Willems
Owner and CEO (sponsor)
Third-generation owner. December decides whether it's a good year.
Fatima El Amrani
Store manager, Utrecht
Runs the busiest store and speaks for the store managers.
Lisa Brouwer
Parent (customer panel)
Mother of three. Does most of her shopping on her phone in the evening.
Daan Visser
E-commerce and IT lead
Runs the web shop and the connection to the stock system.